Marketing · Google Ads Management
Google Ads management that reports cost per booked job.
Search campaigns built on tight keyword themes, real service-area targeting and conversion tracking that feeds bidding.
- Wasted search terms cut in the first 30 days
- Calls and offline conversions sent back to Google
- A landing page for every campaign
Updated
- 27,700
- US searches a month across the 3 keywords this page targets
- KD 6
- Ahrefs difficulty for “ppc management services” (0 = easiest, 100 = hardest)
- $0.9
- What advertisers pay per click for “google ads agency”
Source: Ahrefs Keywords Explorer, US monthly searches, October 2026
Most small business Google Ads accounts leak money in the same places: broad match keywords with no negatives, ads shown far outside the service area, and conversion tracking that counts page views instead of calls.
We rebuild accounts around tight keyword themes, geo-targeting to where you actually work and conversion tracking that includes calls and booked jobs from your CRM. Bidding then optimizes toward customers, not clicks.
Where leads leak
Why google ads management usually underdelivers
Your ads show for searches you would never take.
Search-term reviews weekly and a living negative keyword list.
Clicks come from outside your service area.
Location targeting by presence, with radius and ZIP exclusions.
Google counts page views as conversions.
Call, form and offline conversion tracking tied to booked jobs.
Ads link to your home page.
A dedicated landing page for each campaign.
What's included
Google Ads Management, done properly
Everything below is delivered by the same team, so nothing gets lost between vendors.
Account rebuild
Campaign and ad group structure on tight themes.
Keyword & negatives
Buying-intent keywords and continuous negative mining.
Ads & assets
Responsive search ads, call, location and sitelink assets.
Conversion tracking
Calls, forms and offline conversions imported from your CRM.
Landing pages
Fast, focused pages per campaign.
Monthly reporting
Cost per lead and per booked job.
More marketing
Related marketing services
- All marketing servicesPaid search, Local Services Ads, Meta and email campaigns, judged on what each booked job costs you.
- Local Services AdsGoogle Guaranteed and Google Screened setup, budget management and lead disputes for eligible Virginia businesses.4,500 searches/mo
- Social Media MarketingMeta and Instagram ads, organic posts from real jobs and recruiting campaigns, measured in leads and hires.20,000 searches/mo
By industry
Marketing for the industries we know best
Each page covers what works for that industry specifically, with its own keyword data.
- Marketing for law firmsGoogle Ads, Local Services Ads and intake automation for Virginia firms, with reporting by practice area.8,400 searches/mo
- Marketing for HVAC companiesLocal Services Ads, Google Ads and seasonal campaigns for Virginia HVAC companies, reported in booked jobs.2,200 searches/mo
- Marketing for plumbing companiesLocal Services Ads, Google Ads and instant answering for Virginia plumbing companies.1,400 searches/mo
- Marketing for roofing companiesGoogle Ads, Local Services Ads, storm-response campaigns and estimate follow-up for Virginia roofers.2,100 searches/mo
How it works
From first call to results
- Step 1
Audit
Spend, structure and wasted terms.
- Step 2
Rebuild
Structure, tracking and landing pages.
- Step 3
Optimize
Weekly terms, bids and budgets.
- Step 4
Report
Monthly cost per booked job.
The difference
Us vs. the usual marketing provider
| Area | Virginia AI Group | The usual marketing provider |
|---|---|---|
| Team | Design, development, SEO, ads and AI under one roof | Three or four vendors who rarely talk to each other |
| Monthly update | One page: leads, what moved, what ships next | Dashboards full of impressions and rankings |
| City & service pages | Created only where search data shows demand, written for that market | Dozens of near-identical pages per keyword |
| AI assistants | Customer prompts run across ChatGPT, Gemini and Perplexity each month | Ignored, or sold as a buzzword |
| After-hours leads | Voice agent and text-back respond in seconds | Voicemail until morning |
| Accounts | Registered to your business from day one | Held by the agency and hard to get back |
Across Virginia
Marketing in your market
Where Ahrefs shows real local demand, the city has its own page for this service.
- Marketing in Richmond, VAmarketing agency richmond va · 150/mo
- Marketing in Northern Virginiamarketing agency northern virginia · 500/mo
- Marketing in Virginia Beach, VAmarketing agency virginia beach · 150/mo
- Norfolk, VAWeb design, SEO and AI in Norfolk
- Chesapeake, VAWeb design, SEO and AI in Chesapeake
- Fairfax, VAWeb design, SEO and AI in Fairfax
- Marketing in Arlington, VAmarketing agency arlington va · 150/mo
- Marketing in Alexandria, VAmarketing agency alexandria va · 50/mo
- Marketing in Roanoke, VAmarketing agency roanoke va · 90/mo
- Marketing in Charlottesville, VAmarketing agency charlottesville · 30/mo
- Lynchburg, VAWeb design, SEO and AI in Lynchburg
- Marketing in Fredericksburg, VAmarketing agency fredericksburg va · 300/mo
Often combined with
Related services
Digital marketing
Paid search, Local Services Ads, Meta and email campaigns, judged on what each booked job costs you.
LSA management
Google Guaranteed and Google Screened setup, budget management and lead disputes for eligible Virginia businesses.
Meta and Instagram ads
Meta and Instagram ads, organic posts from real jobs and recruiting campaigns, measured in leads and hires.
AI phone agent
A custom AI voice agent that answers, qualifies, books and transfers, with a summary of every call in your CRM.
FAQ
Common google ads management questions
How much does Google Ads management cost?
Management typically costs $750 to $2,000 per month for small business accounts, depending on spend and number of campaigns. Ad spend is paid directly to Google.
How quickly will Google Ads produce leads?
Usually within days of launch. The first 30 to 60 days are about learning which keywords and ads convert, after which cost per lead typically drops.
Do I need a landing page?
For most campaigns, yes. A focused page for the service and area converts better than a home page, and improves Quality Score.
Built for businesses where one client is worth thousands.
Tell us about your business, your markets and your goals. If we are the right fit, you get a written proposal with scope, timeline and a fixed price, planned from real search data for your market.